Hendricks Real Estate vs. Hendricks Property Management
This article goes into the in depth differences between Hendricks Real Estate in Central Texas, and Hendricks Property Management in San Antonio, TX.
If you've been searching for a property manager in Central Texas, there's a good chance you've come across two companies with very similar names: Hendricks Property Management and Hendricks Real Estate. The similar branding can be confusing, especially if you own rental property in San Antonio, Austin, or anywhere along the I-35 corridor. Here's what you need to know: these are two completely separate companies with different ownership, different offices, and different approaches to property management. Lacy Hendricks over at HPM suggested we swap guest posts to clear up the confusion once and for all, and I thought it was a great idea. (Lacy wrote a companion post on the HRE blog from her perspective, too.) This side-by-side breakdown covers where we operate, what we each offer, how we're structured, and what sets each company apart so you can figure out which one fits your situation.
Table of Contents
A Quick Comparison Guide
| Feature | Hendricks Property Management | Hendricks Real Estate |
|---|---|---|
| Founded | 1978 (~45+ years) | ~2009 (17 years) |
| Primary Location | San Antonio, TX | Austin, TX |
| Service Areas | San Antonio metro area | Austin, San Antonio, and the I-35 corridor |
| Ownership | Kyle & Lacy Hendricks, 2nd generation | Tim Hendricks, founder |
| Team Size | Small/boutique (~10 employees) | 16+ staff listed |
| Property Types | Single-family through four-plexes | Single-family, multi-family, commercial, and HOA |
| Management Fee | 10% (9% for military, educators, and 1st responders) | Quote-based (not published) |
| Leasing Fee | 100% of 1st month's rent ($1,000 min) | Quote-based (not published) |
| Lease-Only Option | Yes | Not listed |
| Real Estate Sales | Licensed in-house agents, PM-focused brokerage | Full brokerage services |
| REALTOR® Referral Program | Yes (inbound — agents refer PM clients to HPM) | Yes |
| Investment Advisory | Not listed | Acquisition, modeling, and sales |
| Management Software | AppFolio | Rentvine |
| Designations | MPM®, RMP®, TRLS, TRPM | RMP®, TRLS, TRPM |
| Cancellation Fee | None | None |
| Pet Guarantee | Up to $1,000 per pet | Up to $1,000 per pet |
| 30-Day Lease Guarantee | Not listed | Yes (1 month management free) |
| Leasing Guarantee | No re-leasing fee 2x in one year | Free re-lease if tenant leaves before 9 months |
| Landlord Insurance | SureVestor Protection Plus ($50/mo) | Not listed |
| Investor Tools on Site | Free rental analysis, ROI Calculator, Vacacny Calculator | Rent vs. Sell, ROI, and Vacancy calculators |
Company Background and History
Hendricks Property Management (HPM) is a second-generation family business founded in 1978 in San Antonio. They are a Texas real estate brokerage, with most of their staff being licensed REALTORS. Their primary business is property management, not sales. Kyle and Lacy Hendricks currently run the company, with Kyle as the Vice President and Lacy serving as Director of Marketing. Both hold the Master Property Manager (MPM®) and Residential Management Professional (RMP®) designations from NARPM, the highest tier of professional certification in residential property management. Kyle Hendricks additionally holds the TRLS and TRPM designations from Texas REALTORS.
Hendricks Real Estate (HRE) is an Austin-based firm I founded about 17 years ago. I also hold the RMP® designation and several Texas-specific real estate designations (TRLS and TRPM). HRE has built a larger team with over a dozen staff members, including multiple licensed REALTORS, property managers, assistant property managers, and a business systems manager.
There is no corporate or family relationship between the two companies, although we do enjoy talking shop. We share a last name and we both operate in Texas, but that's where the connection ends.
Service Area: Where Each Company Operates
This is probably the biggest differentiator for most property owners, so let's start here.
Hendricks Property Management operates exclusively in the greater San Antonio area. Their coverage map includes 59+ neighborhoods and surrounding communities, from Boerne and Helotes on the northwest side to Schertz, Cibolo, and La Vernia to the northeast, and Seguin further east. If your rental property is in Bexar County or the immediate surrounding counties, HPM covers it.
Hendricks Real Estate is headquartered in Austin with a broader Central Texas footprint. Our service area includes Austin and its suburbs (Round Rock, Cedar Park, Pflugerville, Lakeway, Dripping Springs, Georgetown, Leander, Liberty Hill, Hutto, Bastrop) plus San Antonio, New Braunfels, Schertz, and Cibolo. We cover the I-35 corridor from Austin down to San Antonio, which gives us a wider geographic reach.
Bottom line: If your property is in San Antonio only, both companies technically serve that market, though HPM has deeper local roots there. If your property is in Austin or the surrounding suburbs, HRE is the pick. If you own rentals in both cities and want one company for everything, HRE covers both metros.
Property Types
HPM focuses on single-family residential homes through fourplexes. That's their lane, and they've stuck with it for decades.
HRE manages a wider range of property types. In addition to single-family homes and duplexes, we also handle multi-family properties, commercial properties, and HOA management. If you own a small apartment complex, a retail space, or need HOA management services, HRE offers those options while HPM does not.
Services Offered
Both companies cover the core property management services you'd expect: marketing, tenant screening, rent collection, maintenance coordination, and financial reporting. But the details differ.
Hendricks Property Management Services
HPM offers two service tiers:
Lease Only is priced at 100% of the first full month's rent (with a $1,000 minimum). This package covers tenant screening, online marketing, showings with a dedicated leasing team, lease preparation, premium marketing photos, 2D floorplans, pet screening, digital lease signing, and weekly showing reports. After the tenant is placed, the owner takes over management.
Full Service Property Management runs at 10% of monthly rent collected, with a discount to 9% for military members, educators, and first responders. This tier includes everything in the leasing package plus online rent collection, monthly statements, 24/7 owner portal access, year-end tax documents, ACH owner payments, utility coordination, maintenance coordination, an after-hours emergency line, rental make-ready oversight, a dedicated property manager, HOA compliance support, online financials, eviction case management, lease renewal market analysis, a vetted vendor network, and automatic HVAC filter delivery and other benefits through their Resident Benefits Package.
A few line items have additional fees: property evaluations (surveys) are $170 each (two per year recommended), lease renewals are $250, and the premium boosted listing add-on is $250. HPM also offers SureVestor Protection Plus landlord insurance as an optional add-on at $50/month.
Hendricks Real Estate Services
HRE doesn't publicly list exact pricing on our website. We use an inquiry-based model where you schedule a consultation and receive a custom quote.
Our service categories include marketing, tenant screening, rent collection, maintenance, accounting/financials, and eviction protection. We also offer investment services that HPM does not, including help with clarifying investment goals, financial modeling for property acquisitions, finding and acquiring investment properties, and selling properties. HRE has an IDX-integrated MLS search on our website and offers real estate sales brokerage alongside property management.
We also provide several investor-focused calculators on our site: a Rent vs. Sell calculator, an ROI calculator, and a Vacancy calculator. These are self-service tools that owners can use before they even make contact.
Guarantees
Both companies offer performance guarantees, and there's some overlap.
HPM's Performance Pledges
HPM calls theirs "Performance Pledges" and lists six of them:
Happiness Pledge — No termination fees. You can cancel anytime.
Communication Pledge — Defined response time standards
Results Pledge — Performance-based accountability
Animal Fee Pledge — Pet damage coverage up to $1,000 per pet
Leasing Pledge — No re-leasing fee twice in one year
On-Time Rent Pledge — Commitment to timely owner disbursements
HRE's Guarantees
HRE lists five guarantees:
Happiness Guarantee — Cancel your agreement anytime with no penalties
Results Guarantee — You don't pay until HRE places a qualified tenant
Leasing Guarantee — If a tenant doesn't fulfill at least 9 months of a lease, HRE finds a new tenant for free
30-Day Rental Guarantee — If HRE can't lease your home in 30 days, you get one month of management free
Pet Guarantee — Up to $1,000 in damage protection per approved pet, above and beyond the security deposit
Both companies offer happiness (no-penalty cancellation) and pet damage guarantees. HRE is more specific with our leasing guarantee (9-month minimum) and adds a 30-day vacancy guarantee, which HPM does not publicly list.
Technology and Portals
HPM uses AppFolio as their property management software. They offer 24/7 owner portal access, online rent payments, and digital lease signing.
HRE uses Rentvine as our property management platform. We also offer owner and tenant portals, online applications, and online rent payments through Rentvine.
Professional Designations and Industry Involvement
HPM holds MPM® and RMP® designations through NARPM®. They are members of the San Antonio Board of REALTORS (SABOR), the Metro SA Chamber of Commerce, and have earned SABOR Property Manager of the Year in 2006, 2021, and 2024. They're accredited by the BBB with an A+ rating and are proud supporters of Texas Public Radio. They also hold a PropertyManagement.com Excellence award and are ranked #1 in San Antonio and #27 nationwide by PropertyManagement.com.
HRE's broker, Tim Hendricks, holds the RMP® designation along with TRLS and TRPM designations from Texas REALTORS. He is a NARPM member. HRE highlights 33 five-star reviews, a 99% collection rate, a 0.3% eviction rate, and a 37-month average tenancy on our homepage.
Team Size and Structure
HPM operates as a smaller, family-run operation. They have a small team of property managers with assistants, a dedicated leasing administrative team member, a field agent, operations manager, and a leasing team.
HRE has a noticeably larger team. We have 16+ staff members, including a Director of Property Management, multiple licensed REALTORS who also serve as property managers, assistant property managers, bookkeepers, an accounting manager, a business systems manager, and a dedicated leasing agent. This gives us the capacity to handle a broader range of property types and a larger portfolio.
Real Estate Sales and Investment Services
This is where the two companies diverge the most beyond property management.
HPM runs a REALTOR® Referral Program designed for real estate agents whose clients need property management services. It's an inbound referral channel — agents refer PM clients to HPM. They list a small number of properties for sale, but their primary focus is property management.
HRE operates as both a property management firm and a real estate brokerage. We have multiple licensed REALTORS on staff, offer MLS search on our website, publish local market reports, list homes for sale, and actively help investors buy and sell investment properties. If you want a single company to help you find a property, purchase it, lease it, manage it, and eventually sell it, HRE is built for that full lifecycle.
Who Should Choose Which Company?
Choose Hendricks Property Management if:
Your rental property is in the San Antonio metro area
You want a long-established, second-generation family business with deep local roots
You value transparent, publicly listed pricing (10% management fee, clear add-on costs)
You own single-family rental homes up to a four-plex
You prefer a smaller team where you'll deal directly with the property manager
Military, educator, or first responder discounts matter to you
Choose Hendricks Real Estate if:
Your rental property is in the Austin or San Antonio metro area
You own property in both Austin and San Antonio and want one company
You need management for multi-family, commercial, or HOA properties
You want investment advisory services (acquisition, financial modeling, sales)
You prefer a larger team with specialized roles
You want integrated real estate brokerage and management under one roof
Frequently Asked Questions
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No. They are completely separate companies with different ownership, different offices, and different service areas. Hendricks Property Management is based in San Antonio and has been family-owned since 1978. Hendricks Real Estate is based in Austin and was founded by Tim Hendricks.
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Both technically serve San Antonio. Hendricks Property Management is exclusively focused on the San Antonio metro with 59+ neighborhood pages and over 45 years of local history. Hendricks Real Estate lists San Antonio as part of their broader Central Texas service area but is headquartered in Austin.
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Hendricks Real Estate. HPM does not operate in Austin.
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No. Both companies offer a happiness guarantee that allows you to cancel your management agreement without penalties.
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Only Hendricks Real Estate offers commercial property management and HOA management. Hendricks Property Management focuses on single-family residential homes through fourplexes.
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Yes. Both offer up to $1,000 in pet damage coverage per approved pet.
